Global hotel chain IHG Hotels & Resorts has reached a new milestone in its social media marketing journey as it launched its official Weibo account for Sindhorn Midtown Hotel. This move marked an important milestone for the hotel brand as it aims to expand its reach and increase brand awareness among a wider audience.
Recognizing the immense potential of China’s social media and digital marketing landscape, Sindhorn Midtown Hotel embarked on a journey to tap into the Chinese traveler market and cater to the growing demand from this segment. Weibo, a popular micro-blogging platform in China, was an ideal platform for the hotel brand to establish its presence. By obtaining verification for its Weibo account, Sindhorn Midtown Hotel took a significant step forward in elevating its marketing efforts and establishing a strong foothold in the Chinese market.
A verified Weibo account offers credibility, increased visibility, and access to advertising features for brands. It signifies authenticity and trust, attracting more followers and enhancing brand reputation. Verified accounts can run targeted ad campaigns, promote content effectively, engage directly with followers, and access analytics for performance tracking.
The verification of Sindhorn Midtown Hotel Weibo account not only enhanced the credibility of Sindhorn Midtown Hotel, it also equipped the hotel with powerful tools to reach and engage with their target audience effectively.
Through its official Weibo account, Sindhorn Midtown Hotel is able to reach a broader audience, amplified its brand awareness, and established meaningful connections with potential guests. This foray into Weibo and China’s digital marketing landscape presented a valuable opportunity for businesses aiming to expand their reach and grow their brand presence.
Explore the World of Weibo & China Digital Marketing
Venturing into the world of China digital marketing can be a good start for your brand’s growth. However, learning the ropes as well as leveraging every marketing features effectively is crucial if you want to see your business expand.
If you need further help on how to get started on Weibo marketing and verification, then MCN Asia is here for you. Contact us today to know more.
